Creative Direction / Production Design / Prototyping

WRIGHT DESIGN llc

A Tokyo-based creative studio connecting concept, design, engineering, and hands-on fabrication in one production-minded process.

01 Clarify the idea

We turn intent, world building, and experience goals into a shared decision framework for production.

02 Make it visible

Sets, props, fabrication, CGI, and prototypes are developed as practical objects and usable visual systems.

03 Make it work on site

Across shoots, exhibitions, spatial experiences, and practical effects, we support both quality and execution.

Works

Selected Work

Selected projects from film, advertising, theme parks, spatial design, product development, and prototype fabrication.

The Brighton Miracle production design

Film / Production Design

The Brighton Miracle

Production design and art department support for a rugby feature film.

Mastercard commercial visual

Commercial

Mastercard CM

Visual development, props, and practical production design for a brand campaign.

adidas Stan Smith Mylo project

Brand / Product Story

adidas Stan Smith Mylo

Fabrication and set elements connecting material storytelling with product texture.

BellSystem24 commercial assets

Commercial

BellSystem24

Visual design and production support for commercial assets.

Anicom Pet Insurance commercial

Commercial

Anicom Pet Insurance

World building and production support for a pet insurance commercial.

Leah Dou CATS music video

Music Video

Leah Dou CATS

Art direction, design, and animatronic fabrication for a music video.

One Summer Night video project

Film / Music Video

One Summer Night

Look development, assets, and production planning for a visual narrative.

Shiseido

Beauty / Film

Shiseido

Production and art department support for a brand film shoot.

Nanbun No Ichi NHK project

Broadcast / Film

NHK / Nanbun No Ichi

Voice-over direction, look development, and production support for broadcast work.

Lost Lands Theme Park pitch

Experience Design

Lost Lands Theme Park

World building, spatial experience design, and visual development for an immersive attraction concept.

The Time Museum theme park pitch

Theme Park

The Time Museum

Spatial planning, story structure, and experience concept for a theme park pitch.

AnicoPark spatial design

Spatial Design

AnicoPark

Spatial and environmental design for a public-facing brand experience.

Anicom office design

Office / Interior

Anicom Office Design

Office design shaped around company culture, movement, and communication.

GetUp and Design project

Workshop / Design

GetUp&Design

Program and experience design connecting design thinking with hands-on making.

Pet furniture prototype

Product Design

Pet Furniture

Furniture concepts connecting domestic space with animal behavior.

Rapyuta Robotics project

Robotics / Prototype

Rapyuta Robotics

Exterior design, prototyping, and fabrication support for robotics hardware.

Kattron prototype

Product / Prototype

Kattron

Form studies and physical prototyping for a product concept.

Ani-Go pet prosthetic concept

Assistive Product

Ani-Go

Concept development, structural thinking, and form exploration for pet prosthetics.

SAI-ko concept and fabrication

Concept / Fabrication

SAI-ko

Character-driven concept fabrication balancing personality and physical structure.

Sayo concept design

Character / Design

Sayo

Character, prop, and world design for a narrative project.

ActionMan CV packaging and concept

Packaging / Concept

ActionMan CV

Visual design and packaging language for a character-style self-promotion project.

Animatronic Robot Cat

Animatronics

Robot Cat

Design and fabrication for an animatronic sculptural object.

Grogu sculpting tutorial series

Sculpting

Grogu Tutorial

Design and production of a sculpting tutorial series.

Services

Services

From early concept work to physical builds, CGI, prototypes, and production-ready assets, we can join the exact stage where the project needs traction.

Concept / World Building

Concept Development

We clarify the core idea, brand personality, and experience logic so design and production decisions stay aligned.

Production Design

Production Design

Sets, props, costumes, and spatial elements are shaped for the practical realities of filming, exhibition, and installation.

Rapid Prototyping

Prototypes and Models

3D printing, models, full-scale mockups, and material tests help move ideas into something that can be handled and evaluated.

Generative Design

Structural and AI-Assisted Design

Algorithms, biomimicry, and generative design methods support form, structure, and function together.

VFX / Practical Effects

VFX, In-Camera Effects, and Props

We work backward from how an object or effect will be used on set, on stage, or in post-production.

Voice / Performance

Narration and Character Voice

English narration, character voice, and performance support are available for film, exhibition, and branded content.

Philosophy

Design is not decoration. It is structure.

Many projects separate the people who think, draw, and make. Between those steps, intent can thin out and the concept may stop surviving contact with real materials, budgets, and production conditions.

WRIGHT DESIGN treats the path from first sketch to fabrication as one system. We work backward from the final function and experience so form, use, material, and meaning stay connected.

We combine new tools such as AI, generative design, and 3D printing with analog craft, supporting work that feels both functional and human.

Leah Dou CATS music video MADE IN JAPAN YouTube Channel Host Unto Us a Child is Born costume design

Clients

Clients and Collaborators

A selection of clients and collaborators across brand, entertainment, product, and experience projects.

adidas Anicom BellSystem24 Bento Labs Dentsu Hakuhodo Fox Creek Husqvarna Mastercard Milk Money Okamura Rapyuta Robotics Shiseido Syn World Cup NHK

About

Company

WRIGHT DESIGN llc is a design consulting and production studio based in Shinjuku, Tokyo. We work across advertising, film, themed entertainment, interactive experiences, and product development with production in mind from the start.

Founder and Creative Director James Wright brings experience from Disney Parks, Tokyo Disneyland on-stage art production, film, spatial design, fabrication, and advanced manufacturing studies through MIT xPRO.

Creative Director Animation Director 3D Generalist Videographer Art Director Fabricator
Company WRIGHT DESIGN llc
Location Kikuya Building 2F, 7-21-16 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023, Japan
Fields Creative direction, production design, prototyping, fabrication, CGI, VFX consultation, and spatial experience design
Contact info@wrightdesign.co.jp
Client Portal Open Client Portal

Contact

Bring us in while the idea is still taking shape.

Film art direction, props, prototypes, theme park concepts, spatial experiences, and early production planning are all welcome starting points.

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